Customize Your Own Seminar
 

Sample PUBLIC SEMINAR

(All topics were pre-selected by host organization)

 
The Secrets to Preparing for Benefit Auction Success
 July 6, 2006 from 6 - 9 p.m.
Garden Club at Lake Lily Park

 
 I.    Develop Your Audience for Cash

            A. Identify Passionate Supporters

            B. Sell Corporate Tables; Identify Table Captains

            C. Give the Opportunity to Attend to those who don’t get asked

            D. Pre-market the auction via e-mail and fax updates

 II.      Discover How To Acquire GREAT Auction Items for FREE!

            A. Once-in-a-Lifetime Experiences SELL!  Promote these & win!

            B. Five Best Categories for Charity Auction Donations

            C. How to Ask and Receive

            D. What to Avoid

            E. How to Track Your Auction Success

 III.       Learn to Increase Sales through Your Organization's Message

            A. Use your volunteers / docents

            B. Use your exhibits on display

            C. Create “need” visuals: a specific amount for a specific visual goal

            D. Make brief Announcements, video, inspiring speaker

IV.   Discover the Value of an Effective Auctioneer

        A.  Pre-Sell the Items to the Crowd; Create Anticipation

            B.  Have Enticing Descriptions and Visuals

            C.  Be Gentle, Playful and Entertaining

 V.    Create A Quick & Easy Checkout Process

         A. Bid Numbers vs. Names

                        1. Pros and Cons

                        2. Bid Numbers Tied to Table Numbers

            B. Options to Alert Your Winners

                        1. Deliver Invoices to the Audience Tables

                        2. Make a Sign, Scrolling Screen or Vocal Announcement

                        3. Claim Invoices at or near Check Out by last name or Bid Number

            C. Subtotaling Purchases-how to give a receipt

                        1. NCR paper

                        2. Transfer to Summary Receipt

            D. Logistical Secrets

                        1. Timing is everything

                        2. Supplies

                        3. Procedures to win

 VI.  Design an Experience for Your Audience

        A. Trained Volunteers make you more money

            B. Staff Schmoozing, Thanking, Encouraging

            C. Reception / Silent Auction / Cocktails and Hors d’oeuvres

            D. Brief Emotional Appeal Power

            E. Live Auction Fun

            F. Your Grande Finale - Dessert or Entertainment

            G. Efficient Checkout and Item Handover Ready

            H. Add Excitement-Magician, Stiltwalkers, Character Actors
 

Only 15 seats available.  Please call 407-563-1373 to register today!

This seminar is ideal for those wanting to expand their current fundraiser or who are creating their first auction fundraiser.  We will cover the basics and then go into depth according to attendees' interests.